A well-defined B2B customer persona enables you to build meaningful relationships. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B PersonasA B2B customer persona is a detailed representation of your ideal business client based on real data and market research. What to inc
Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. What to i
From accounting and IT to marketing and HR, business services help reduce costs across all sectors.Understanding the types and value of business services can position your company for success. The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product, but they add significant impact.